| channel | conversion | history | history_segment | mens | newbie | recency | segment | spend | visit | womens | zip_code | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | b'Web' | 0 | 29.990000 | b'1) $0 - $100' | 1 | 0 | 6 | b'Womens E-Mail' | 0.0 | 0 | 0 | b'Surburban' |
| 1 | b'Web' | 0 | 150.380005 | b'2) $100 - $200' | 0 | 1 | 9 | b'Womens E-Mail' | 0.0 | 0 | 1 | b'Surburban' |
| 2 | b'Phone' | 0 | 602.960022 | b'5) $500 - $750' | 1 | 1 | 4 | b'Womens E-Mail' | 0.0 | 0 | 0 | b'Surburban' |
| 3 | b'Multichannel' | 0 | 341.010010 | b'3) $200 - $350' | 0 | 0 | 9 | b'Womens E-Mail' | 0.0 | 1 | 1 | b'Urban' |
| 4 | b'Phone' | 0 | 97.180000 | b'1) $0 - $100' | 0 | 1 | 3 | b'Womens E-Mail' | 0.0 | 1 | 1 | b'Surburban' |
| 5 | b'Web' | 0 | 83.269997 | b'1) $0 - $100' | 1 | 0 | 5 | b'Mens E-Mail' | 0.0 | 0 | 0 | b'Urban' |
| 6 | b'Web' | 0 | 331.170013 | b'3) $200 - $350' | 1 | 0 | 8 | b'Womens E-Mail' | 0.0 | 0 | 0 | b'Surburban' |
| 7 | b'Multichannel' | 0 | 628.400024 | b'5) $500 - $750' | 1 | 1 | 9 | b'No E-Mail' | 0.0 | 1 | 0 | b'Surburban' |
| 8 | b'Phone' | 0 | 134.610001 | b'2) $100 - $200' | 1 | 0 | 6 | b'No E-Mail' | 0.0 | 1 | 0 | b'Rural' |
| 9 | b'Web' | 0 | 141.210007 | b'2) $100 - $200' | 0 | 1 | 9 | b'Mens E-Mail' | 0.0 | 1 | 1 | b'Surburban' |